Webcasts

Unica's webcasts offer you on-demand resources for best marketing practices, including how enterprise marketing management can benefit your business. Please note registration is required in order to download the webcasts.

Unifying Inbound and Outbound Marketing Communications: the Next Generation of Campaign Management
Recorded: 10/23/2008
Speakers: Suresh Vittal, Forrester Research & Elana Anderson, Unica Corporation

Is your marketing ready for the dramatic shift of power that puts a new force in the driver's seat? Your customers and prospects are shifting channels; interacting with you in different ways; and in the process providing more and more information about themselves. Does your current marketing strategy leverage this information; and does your current technology keep track of their interactions across the disparate channels? It?s time to think about these questions and let the experts guide you.

View this webcast hosted by Unica Corporation featuring guest, Forrester Research to learn:

What interactive marketing means to your organization
What customers have come to expect from organizations they deal with
Why customer awareness ? including unspoken indicators - is critically important
What marketing technologies can help improve the customer experience

Modern Marketing Customer Webcast Series: U.S. Cellular Corp – Engaging Customers with a Consistent Dialogue in THEIR Preferred Channels: Text Message, Direct Mail, Telemarketing, and more.
Recorded: 08/26/2008
Speakers: Keith Mizwicki, manager, campaign analytics, U.S. Cellular, John Tompson, database marketing analyst, U.S. Cellular, and Unica Corporations BJ Morgan, director of segment marketing

Join U.S. Cellular as they share how they apply a consistent marketing strategy to each customer taking into account and building on customers' responses and actions. Learn how this customer-centric strategy is executed across all major addressable channels including SMS, web, call center, and offline communications and how this has enabled U.S. Cellular to market in an effective, receptive way to increase retention, awareness, and cross selling. You will take away key insights including how U.S. Cellular marketing leverages Unica's integrated campaign management capabilities to:

Maintain one of the industry's highest levels of customer satisfaction
Enjoy one of the highest customer retention rates in the industry
Make marketing so relevant to the customer, it feels like a service

How Marketers Can Shape the Customer Experience
Recorded: 05/15/2008
Speakers: Jay Henderson, Unica Corporation, Bruce Temkin, Forrester Research

Every interaction with a customer gives marketers the opportunity to strengthen the experience and the overall relationship with the business. These interactions span marketing, sales and service, but they all factor into an individual customer's attitude toward the business. As more firms think about the customer experience, their needs will extend beyond traditional marketing boundaries and you must learn how to shape each customer's experience in new and innovative ways. View this webcast replay to learn how you can shape the customer experience in your organization. Join Jay Henderson, director, segment management, Unica Corporation and guest, Bruce Temkin, vice president, principal analyst, Forrester Research to learn what the customer experience is and what it should not be; why the customer experience is becoming more important; how to shape and innovate your customer experience in three simple steps; what barriers marketers face improving the customer experience and what marketing technologies can help improve the customer experience.

Halifax Health - Effective Marketing Operations, No Surgery Required
Recorded: 04/22/2008
Speakers: Alan Bunce, Bill McInerny, Tanya Andreadis

Across industries alike, the pressure on marketing departments is mounting. Whether it's due to media fragmentation, greater financial accountability, or competition, the demand for increased marketing output with shrinking resources is escalating. As such, increasing operational precision and efficiency has become critical, challenging marketers and marketing executives across different company sizes and industries. Join Halifax Health's Tanya Andreadis, Director of Web Strategy and Interactive Communications as she discusses first-hand how Halifax Health overcame marketing operations challenges.

Modern Marketing Series: Allstate Insurance Case Study: Selecting a Campaign Management Solution to Address Business Needs
Recorded: 04/17/2008
Speakers: Brett Dostal, Associate Marketing Manager, Marketing Operations, Allstate and B.J. Morgan, Director, Segment Management, Unica Corporation

Join Allstate's Brett Dostal, associate marketing manager, and Unica's B.J. Morgan, director of financial services segment management for this 60 minute webcast as they discuss the challenges of selecting the right campaign management solution for your company. You?ll learn how Allstate's cross-functional team from Marketing, Technology, and Procurement formed a partnership to objectively select the right application for the unique needs of each area. The resulting multi-step process they developed helped insure that their chosen solution supported the right business processes, integration capabilities, and architecture to drive organizational efficiencies, reduce IT dependencies, and retire multiple legacy applications.

Modern Marketing Series: Customer Webcast Series: Starwood Vacation Ownership - Sustaining Bookings Growth through Marketing Automation
Recorded: 03/25/2008
Speakers: Ron Lange, director of database & campaign management, Starwood Vacation Ownership and Andrew Hally, vice president of segment marketing, Unica

Join Starwood Vacation Ownership's Ron Lange, director of database & campaign management and Unica's Andrew Hally, vice president of segment marketing, as they review the key challenges facing travel and hospitality marketers and how marketing technology can help overcome them. Learn how Starwood Vacation Ownership increased bookings rates 24% in less than 6 months with Affinium by:

Leveraging loyalty and transactional data for improved customer insight and targeting
Integrating email, direct mail, and telemarketing for higher response rates
Continuously improving results through test-and-learn

Modern Marketing Series: SAGE - Marketing So Relevant, It Feels Like a Service
Recorded: 03/12/2008
Speakers: Tom Hayden, Director of Marketing Systems, SAGE and Jay Henderson, Director of Segment Marketing, Unica

How can you make your marketing so relevant that customers perceive it as a service that they actively seek out? What are the most effective ways for you to acquire, grow, and retain customers? How can you execute "lights out" marketing campaigns?

To find out how a successful publisher, SAGE, leverages prospect and customer dialogs to do this and more, join SAGE's Tom Hayden, Director of Marketing Systems and Unica's Jay Henderson, Director of Segment Marketing for this 60 minute on-demand webcast.

Webcast featuring Forrester Research: Driving Results with Customer-Centricity
Recorded: 02/05/2008
Speakers: Suresh Vittal of Forrester Research, Jay Henderson of Unica Corporation

To find out how to achieve customer-centric marketing in your organization, listen to Jay Henderson, director, segment management, Unica Corporation and Suresh Vittal, senior analyst, Forrester Research as they review the right tools and practices to determine what marketing technologies enable customer-centricity. These tools include how to identify a new set of metrics to define success; how to make customer-centric insights actionable and what success others have experienced putting these strategies to work.

Panel Webcast: How To Overcome Marketing Operations Challenges
Recorded: 01/10/2008
Speakers: Marla Chupack, Moderator

Join executives from CSC, Financial Services, Philips Healthcare, Rydex Investments, and Saatchi & Saatchi Agency as they discuss first-hand how their organizations have overcome a variety of marketing operations challenges and ultimately increased efficiency and overall performance.

Webcast featuring Forrester Research: How Financial Organizations Can Capitalize on Marketing and Sales Opportunities
Recorded: 12/06/2007
Speakers: Mary Pilecki of Forrester Research, B.J. Morgan of Unica Corporation

Listen to this insightful webcast to learn how you can overcome the organizational and operational barriers surrounding cross-channel and cross-line of business selling to further opportunity management and revenue generation. Join B.J. Morgan, director, segment management, Unica Corporation and Mary Pilecki, senior analyst, Forrester Research to learn how to create relevant, customer specific offers; key components of effective lead and referral management systems and how to influence key factors like user adoption that contribute to the success of these systems.

Customer Centricity & Loyalty Marketing at Best Buy
Recorded: 10/27/2007
Speakers: Steve Mayberry of Best Buy, Jay Henderson of Unica Corporation

To find out how one of the most successful retailers maintains loyal customers, listen to Steve Mayberry, senior manager, Best Buy and Jay Henderson, director, segment management, Unica Corporation as they discuss loyalty marketing and how Unica?'s Affinium® Campaign solved critical challenges for Best Buy's relationship marketing strategy. Best Buy will share its success stories, vision, objectives and overall challenges.

3 Drivers on Why You Should Align Your Data to Your Marketing Efforts
Recorded: 10/04/2007
Speakers: Fred Chapman, Director, Relationship Marketing Segment Management, Unica Corporation, Mark Samardich, Director of Business Development, SRC LLC

Purchasing stand-alone technology tools that function as adjacent, complimentary technology solutions has been the way marketing organizations have operated for a while now. Not the best way to achieve optimum results! What marketing really needs are fewer technology tools to solve its challenges.

This webinar addresses the following issues and provides critical information on:

How to identify the customer and ensure accurate data quality
Right time marketing: understanding customer needs and using knowledge learned to improve marketing programs
Spatial intelligence along with right time marketing will improve marketing?s ability to attract new customers and reduce customer churn.

eBay Discusses the Opportunities and Challenges of Online Marketing
Recorded: 09/27/2007
Speakers: Jed Paulson, Senior Manager of Marketing Application Development, Planning & Business Analysis, eBay, Andrew Hally, Vice President, Segment Management, Unica Corporation

Find out how one of the most successful online retailers manages their relationship marketing. Listen as they discuss online marketing and how Unica's Affinium Campaign solved critical challenges for eBay's relationship marketing strategy. eBay will share its success stories, vision, objectives and overall challenges.