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Resource Library
Case Studies
Unica Worldwide
Read how Affinium, Unica's Enterprise Marketing Management (EMM) software, powers marketing success for our customers. Registration is required in order to download the documents below.
High Tech and B2B
Arval Maximizes Marketing Opportunities with Affinium Campaign from Unica
Affinium Campaign enables Arval to accelerate campaign execution, enabling stronger long-term customer relationships and enhanced sales support.
ARAMARK™ Exceeds Objectives with Affinium from Unica
Affinium Campaign and Affinium Model help reduce marketing costs, increase revenue and streamline business processes for a world-leading provider of managed services.
Retail
Best Buy Triggers Loyalty with Affinium Campaign from Unica
Affinium Campaign helps Best Buy build a loyal customer base, increase productivity and improve response rates.
Lands' End Uses Unica's Affinium to Implement Customer-Centric Strategies
Lands' End selects Affinium to enhance customer understanding, reduce acquisition costs, and grow revenue.
Investment/Brokerage
E*TRADE FINANCIAL Strengthens Customer Loyalty with Unica’s Affinum
Affinium helps E*TRADE FINANCIAL coordinate cross-channel customer communications
Banking
BC Card Selects Affinium to Deliver More Targeted Marketing - Quickly and Easily
Read how Affinium Campaign helped BC Card enhance their overall marketing efficiency, significantly reduce campaign design time, and increase their monthly campaign volume by 150%.
Streamline Corporate Marketing and Increase Marketing Visibility
Bank Services Corporation uses Affinium Plan? from Unica® to evolve marketing from a simple service bureau into a strategic function.
Scotiabank Manages "Life Matters" with Unica's Affinium
Unica's Affinium Campaign helps Scotiabank implement a campaign in 40% less time, increase response rates, and reduce mailing costs by C$3.5MM.
Laurentian Bank Uses Affinium To Enable Customer-Centric Marketing
Using Affinium Campaign, Laurentian Bank has improved the productivity, efficiency and measurability of each customer interaction.
BMO Bank of Montreal Providing Personal Attention and Customized Solutions to Banking Customers
Affinium Campaign enables BMO Bank of Montreal to achieve richer, relevant, and more timely customer communications.
Marks & Spencer Money Puts Customers First Uusing Affinium from Unica
Affinium Campaign supports Marks & Spencer Money Customer Intelligence Framework by providing more dynamic, targeted marketing communications across all channels
With Affinium Campaign, BMO Bank of Montreal reduced time to market by 125%, lowered customer attrition, and more.
Credit Union of Texas: Maverick Modelers
Credit Union of Texas implements Affinium Model to face increasing competition and retention, acquisition and profitability challenges, and yields tremendous results.
AmBank Enhances its Customer's Experience with Unica's Affinium
Affinium Campaign and Affinium Model help AmBank strengthen customer relationships and increase product ownership and usage.
SunTrust Banks Pushes the Envelope with Event-Based Marketing, A Towergroup Case Study
Affinium Detect enables SunTrust Banks to implement well-crafted, highly successful event-based marketing programs.
AIG VALIC Improves Sales and Increases Retention with Unica
Unica, via Affinium Leads, equipped AIG VALIC with the ability to seamlessly create and deliver cross-sell and asset retention opportunities to the sales area most qualified to close the lead.
Telco
AIS Reduces Churn with Targeted, Timely Marketing
Accenture and Unica help AIS boost response rates and customer loyalty.
Unica Corporation provides Vodafone with an effective solution for campaign management
Vodafone Spain found a solution capable of creating personalised campaigns for specific target sectors while offering a robust and effective system to manage customer relationships
VTR GlobalCom uses Affinium from Unica for Coordinated Cross- Channel Communications
With Affinium, VTR GlobalCom delivers real-time offers that boost response rates, reduce churn and increase ROI.
debitel Netherlands Selects Unica’s Affinium to Increase Campaign Volume and Boost Response Rates
Affinium enables debitel Netherlands to track customer responses, analyse offer performance, and refine campaign strategies in real time.
Publishing and Media
Achieving Monster Growth with Targeted Marketing
Monster, one of the world's leading online career networks, uses Affinium Campaign, Affinium Campaign eMessage, and Affinium Model to realize a $3M increase in new business value due to improved resume acquisition and retention, and a $1M increase in revenue generation from new products marketed within the first 6 months of implementation.
ECI Boosts Marketing Effectiveness with Unica's Complete Enterprise Marketing Management Solution
Affinium helps ECI speed time to market and launch new publications resulting in positive bottom-line impact.
Reader's Digest Gains Cost and Operational Control Over Direct Marketing with Unica's Affinium
Affinium Campaign helps Reader's Digest cut marketing costs 35 percent
Travel and Hospitality
Collette Vacations, a global leader in the travel industry and serving seven continents, uses Affinium Campaign and Affinium NetInsight to generate more and better leads, expand awareness of current offerings and facilitate the successful introduction of new products.
Aeroplan Builds Loyalty with Unica Affinium
Affinium Campaign and Affinium Plan significantly increase operational efficiencies for Canada's premier loyalty marketing company.
Healthcare and Pharmaceutical
Medco uses Affinium Plan from Unica to streamline the member communication process, and improve quality and timeliness of campaign execution
Affinium Model helps Amica Life target top prospects to achieve record number of inquiries, increase marketing productivity, reduce marketing costs by 25% in the first year, and increase revenues.
