Unica Marketing Operations

Most marketing teams are under pressure to do more work, do it more quickly, achieve better results, but not use any additional resources.  How can marketers accomplish this without late nights, burned-out staff, or a slip in quality?

The answer is Unica Marketing Operations OnDemand, with a rich set of capabilities available on-demand that help marketing teams work more productively and effectively:

• Planning and budgeting: easier and less error prone than shuffling spreadsheets users can view allocations, committed spend, and actual spend so that forecasting, reconciling, and reallocating funds can be done without the usual headaches
• Workflow, traffic, and scheduling: template-driven project plans can be generated in one click, scheduling is made easy with a user-friendly tool, automated notifications keep projects on track
• Online proofing, mark-up, reviews, and approvals: scribble on a Web page, drop a sticky note on a print piece, reduce seemingly endless email chains of comments and counter-comments, and improve overall accountability with a time stamp and audit trail
• Expense tracking: store purchase requests, vendor information, and expense data in one place for instant access from any computer connected to the Internet
• Time tracking: allow project team members to track time at various levels of detail through a simple interface
• Digital asset management: a single, secure location to store and distribute all project-related files, from creative briefs to graphical source files to the reports with final campaign results
• Event calendars: one consolidated calendar view of everything marketing-related for sharing information with people throughout the company without many e-mails and update
• Reporting: covers everything a marketing manager might need to know, such as the number of projects handled every month, quarter, or year, what each team member is currently working on, what was recently completed, or what is coming in the future

With Unica MarketingOperations OnDemand, marketing teams can get more work done while also improving the visibility and accountability of all their creative projects and marketing programs.

The marketing resource management capabilities of Unica Marketing Operations OnDemand enable marketers to:

• Improve marketing results through higher quality work, because marketers are able to focus their energy on strategy, creativity, and collaboration, not administrative details
• Increase production volumes and marketing output without adding headcount
• Improve responsiveness and quality of services rendered to internal customers
• More accurately quote production time frames
• More consistently hit project deadlines
• Reduce production errors and other mistakes that require rework
• Decrease ramp-up time and learning curves for new team members
• Increase satisfaction and happiness of employees and internal customers

For examples of Unica customers enjoying these benefits:

• Read how Eat'n Park boosted its marketing output over 200% without adding to headcount
• Read how Rydex Investments increase deliverables by 25% with the same amount of staff
• Read how how Corel has managed growth of its brands and associated marketing projects with improved accountability, visibility, and client satisfaction
• Watch a webcast, Accelerating Marketing Operations Precision, and see how Philips Healthcare has used a common set of marketing processes and technologies to transform a worldwide organization of over 500 people

• Watch a webcast, How to Overcome Marketing Operations Challenges, and see how how four thought leaders from different industries crack the code on marketing operations to achieve new levels of marketing ROI and operating efficiency: Philips Healthcare, CSC, Saatchi & Saatchi, and Rydex Investment

Below are examples of the many valuable features and capabilites in Unica Marketing Operations OnDemand:

Manage marketing plans and budgets with many tiers and levels

 

Manage all project details and schedules, including task due dates, with automated reminders

 

Conduct reviews and approvals online with annotations and mark-up

 

Increase visibility into all aspects of marketing operations with powerful and flexible reports

 

Product Sheet

Download a Unica Marketing Operations OnDemand product sheet.

White Papers

Read a Unica white paper, How to grow Your Career as a Marketer.

Case Studies

Read how Eat'n Park boosted its marketing output over 200% without adding to headcount .

Read how CSC has produced 40% more marketing materials without increasing staff.

Read how Rydex Investments increase deliverables by 25% with the same amount of staff.

Read how University of Pennsylvania Health Systems can now more accurately forecast staffing needs and hit deadlines.

Read how how Corel has managed growth of its brands and associated marketing projects with improved accountability, visibility, and client satisfaction.

Read how Philips Healthcare has achieved greater financial transparency, accountability, and productivity, driving down marketing costs as a percentage of revenue.

Webcasts

Watch a webcast, Marketing Communications with a Return on Human Capital, and see how Habitat for Humanity delivers massive amounts of marketing projects annually and on a global scale.

Watch a webcast, Improving Marketing Operations, No Surgery Required, and see how Halifax Health has improved their marketing operations.

Watch a webcast, Accelerating Marketing Operations Precision, and see how Philips Healthcare has used a common set of marketing processes and technologies to transform a worldwide organization of over 500 people.

Watch a webcast, How to Overcome Marketing Operations Challenges, and see how how four thought leaders from different industries crack the code on marketing operations to achieve new levels of marketing ROI and operating efficiency: Philips Healthcare, CSC, Saatchi & Saatchi, and Rydex Investments.

Watch a webcast, Achieving Marketing Management Excellence, and hear presentations from three successful marketing operations practitioners: "Key Metrics for Measuring Marketing’s Contribution," "Getting Results 60 Projects at a Time," and "How to Avoid Getting 867 Emails About Each Campaign."

Marketing Operations Enterprise version

Read about the enteprise version of Unica Marketing Operations.