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Unica Marketing Platform
A powerful, standards-based foundation for Unica marketing applications.
IT organizations are under pressure to select a marketing solution that is both low-risk and forward thinking. With the Unica Marketing Platform as the technology foundation for Unica’s marketing solutions, IT organizations can align marketing’s needs with a proven solution that can integrate into any enterprise environment.
The Unica software is much more user friendly than traditional systems that required substantial SQL expertise from our marketers. Our marketing professionals are now able to fully focus on the creation, implementation and evaluation of campaigns, rather than spend their time coding.”
” Wegener Dagbladen
Related Content
The Unica Marketing Platform is a set of administration tools and integration services shared by all Unica products. The Unica Marketing Platform helps marketers adopt interactive marketing with a foundation designed for easy management.
- Simple maintenance & streamlined administration: manage user access and configure Unica applications from a centralized management console
- Flexible and custom dashboards: visualize key trends with configurable dashboards that give insight into individual, group or departmental performance
- Open reporting architecture: generate reports using any business intelligence tool or access standard, pre-built reports using Cognos Business Intelligence
- Suite-wide navigation: improve productivity using a single navigation interface that easily grows and adapts as Unica products are added
- Extensive deployment options: choose between Unica’s robust hosted on-demand applications and on-premise solutions that provide lightweight browser-based client access and support a wide variety of standard operating systems and database products
- Integration with other systems: integrate Unica with other front and back office enterprise systems using our collection of APIs and web services
- Scalability & Performance: Unica’s products perform well in environments designed to optimize resource utilization, minimize response times, and to increase reliability through redundancy
The Foundation of Unica
The Unica Marketing Platform is not a product, but instead the foundation that the Unica products are built on.
Below are screen shots of several of the features described elsewhere:
Visualize key trends with configurable dashboards that give insight into individual, group or departmental performance
Improve productivity using a single navigation interface that easily grows and adapts as Unica products are added. Navigation menus can be configured to work
