Thriving in today's marketplace means understanding and anticipating customer behaviors and preferences. Successful companies are transforming historical customer data into compelling and effective marketing strategies.

Unica's Affinium is helping organizations around the world achieve this success.

Access a complete customer view
Affinium is based on an open architecture that makes it easy for you to leverage your existing infrastructure and data. Its unique Universal Dynamic Interconnect™ (UDI) technology connects simultaneously to existing databases, log files, operational systems, and flat files, so you make effective use of all your enterprise information to gain a more complete view of each customer across products, businesses, and channels.
Identify and understand key segments
Affinium identifies and analyzes attributes that drive customer behavior. Integrated customer analytics and predictive models help marketers determine specific attributes such as product interests that differentiate customer groups and ultimately create reusable segments that help you target more effectively.
Analyze customer responses
Automated, built-in response tracking in Affinium provides you with the flexibility to measure the performance and effectiveness of your marketing efforts in a way that makes sense to your business. Customer analysis of segments as well as performance and profitability reports are included to help you improve the effectiveness of subsequent campaigns, thereby "closing the loop" on your marketing efforts.