Services

Unica services are designed to help companies achieve marketing success. We offer both expert consulting and web analytics services.

Unica's Consulting Services (UCS)
Branded on the success of our customers, Unica's Consulting Services (UCS) uses the Affinium Implementation Methodology (AIM) to ensure that every customer's implementation is successful. AIM comprises tools, techniques, and tactics that have been developed and refined over hundreds of projects, incorporating our extensive implementation experience and learning from each one. Our Project Managers work with you to define success criteria and a project plan to achieve each milestone. Throughout the project, we provide ongoing communication, user adoption strategies and issues management to minimize any risk to your project.

Using AIM, UCS brings structure and predictability to your implementation project, focusing on people, process and technology - the three key aspects of every software implementation. Our implementation teams work side by side with you to make sure that you are incorporating best practices in your marketing environment.

Our legacy of service and success is further reinforced through the delivery of Affinium Innovation Services post implementation, designed to continue and expand your use of Affinium across your organization. Additionally, our Response Analytics Program dramatically improves the effectiveness of your direct marketing communications and increases your campaign response rates.

Maximize the Value of Internet Marketing via a Hosted Service
Unica’s Affinium NetInsight On Demand is designed for companies that want to maximize the value of their internet marketing efforts via a hosted service. By using our hosted solution, you gain access to all the diverse capabilities of Unica’s leading enterprise internet marketing and web analytics solution, Affinium NetInsight, on a pay-as-you-go basis. Click here to learn more.