Leaders in effective customer-focused marketing are delivering coordinated; integrated customer communications leveraging inbound channels and real-time offers. One financial services customer has achieved a 500 percent lift on its marketing programs through the use of automated and targeted, event-driven communications. Unica's Affinium enables this coordination and delivery of relevant messages.

Make every interaction count
Affinium utilizes a patent pending optimization algorithm that takes into account customer, offer, channel, date, and promotion history, as well as business rules and constraints to mathematically determine the best set of communications for each customer, enabling you to get the highest return on each interaction.
Coordinate and automate customer decisioning across channels
Affinium's open architecture allows an organization to syndicate customer insight, offers, recommendations and execution triggers to the rest of the organization and appropriate systems. As a result, Affinium empowers marketers to coordinate and execute customer-centric communications.
Leverage real-time learning to maximize revenue
Affinium provides marketers with advanced customer analytic tools that can build rich customer knowledge in real time by drawing on data in various formats and locations throughout the enterprise in order to deliver a complete cross-channel, real-time customer view. Marketers can then pinpoint their most valuable customers and quickly adapt interaction strategies, aimed at optimizing treatment strategies and profitability.