Unica's Enterprise Marketing Management (EMM) Affinium Suite is used by B2C and B2B publishing firms such as ECI, Reader's Digest, and Tribune Company to increase readership, book sales, manage marketing efforts across channels, and enhance the value of relationships for higher subscriber and advertiser retention.

Challenges
Publishing firms contend with a multitude of competing media and a smaller pool of advertising dollars. As a result, firms place a high value on effective subscriber acquisition and retention communications. Additionally, traditional publications, textbooks, etc. are being replaced by online news subscriptions, blogs, and pod casts. Integrating these new publication types and alternate content outlets into the marketing mix, retaining readership, and cutting through the "marketing clutter" to get the attention of subscribers is no easy task. Sharing and distributing approved content across numerous regional, national, and international publications is time-consuming and error prone. To address these challenges, publishing firms are relying on EMM solutions.

The Affinium Suite
Unica’s EMM solutions help publishers:

Reduce the cost of acquiring new readers by targeting circulation subscriptions and classified ads
Integrate and streamline marketing efforts across departments and geographies
Identify and reach underserved markets for higher revenue and profitability
Retain readership through personalized communications