Marketing resource management (MRM) is a software platform that marketers use to plan and budget marketing activities, manage day-to-day design and production work and track status and performance.

A core component of Unica's market-leading EMM software suite, Unica's MRM solution offers marketers a centralized way to manage the complexities they face today - including tracking and reporting on budgets, ROI, and regulatory requirements to streamlining creative development and optimizing production management.

Unica's MRM offering is comprised of Affinium Plan, an enterprise MRM solution, and MarketingCentral, a collaboration platform used by enterprises as well as small businesses, departments and agencies.

Affinium Plan and MarketingCentral combine to help marketers:

Collaborate with dispersed project teams
Define plans, managing project workflows, and tracking results
Manage budgets and expenses
Store all marketing assets in a secure, central location
Integrate with other enterprise systems

Key Benefits of Unica's Marketing Resource Management Software

Manage and Coordinate All Your Marketing Activities in One Solution
Unica MRM provides a central collaboration platform for sharing information as well as tracking project status and performance across all marketing activities. From communicating strategic objectives; to defining marketing programs; to managing creative production and approval processes; to tracking and analyzing results - all relevant marketing information is in one place.

Improve Decision Making, Minimize Risk
With Affinium Plan, marketers make sound strategic decisions, because greater visibility into what they’re doing and spending money on helps them assess the impact of their investments. Marketers make better tactical decisions too, because they have greater control over their marketing mix and can help ensure that messages are coordinated and don’t conflict.

Ensure Strategic Goals and Marketing Activities are Aligned
Strategic goals, marketing plans, and budgets are centralized to promote clarity of agreed upon objectives and tactics to achieve business goals. With Unica, everyone is on the same page.

Enhance Collaboration for Cross-Channel Campaigns
Unica provides a comprehensive workflow environment for integrating the critical marketing operations involved in cross-channel marketing. Marketers can better plan for, budget, allocate resources, and track and measure productivity for interactive marketers.

Increase Re-Use of Existing Work
Unica enables marketers to capture the work done on one activity in a way that makes it easily re-used elsewhere. This spares them from needing to “reinvent the wheel” every time. Re-usable information is stored centrally and can be easily pulled into plans for new marketing projects.

Achieve Faster, Lower Cost Execution of All Marketing Activities
With Unica, project plans and assets are centralized, and approvals are clear and automated. Workloads are balanced and bottlenecks avoided. Everyone knows instantly what needs to get done next, by whom and when. And waste is eliminated because better execution results in less duplication of effort, fewer rush fees and penalties.

Ensure Compliance
A centralized repository combined with advanced reporting capabilities offers a way to easily produce reports for regulatory compliance and for corporate auditors, making marketing operations completely transparent.