Speed to market is critical in a competitive and ever-changing market. Unica's Affinium provides templates, metrics, reports, and automation wizards so that marketers can rapidly develop and execute new programs.

Streamline production management and approvals
Affinium Plan provides a central collaboration platform for sharing information as well as tracking project status, activities, tasks, and approvals. From establishing strategic objectives, to defining marketing programs that achieve these objectives, to managing the creation and automated approval and mark-up of content, to analyzing results - customers improve operational efficiencies with Affinium, on average 15-40 percent.
Deliver relevant, timely communications
Affinium customers report productivity gains of over 80 percent - from months to days - by replacing hand-coded analysis, multiple spreadsheets and manual reviews with scalable and flexible timesaving campaign management features such as reusable templates, segments and offers, built-in best practices, event-triggers and automation.
Track results and refine rapidly
Affinium provides sophisticated, real-time reporting and analysis across campaigns, segments, offers, and channels allowing marketers to perform detailed analysis that can be utilized in future campaigns for better-targeted, customer-centric marketing initiatives. This "closed-loop" approach accelerates the process of attracting, retaining, and growing the value of your customers resulting in a better ROI.