Today’s competitive landscape demands that enterprises leverage each customer interaction for maximum benefit. Inbound customer contacts represent an opportunity to communicate with a customer who is engaged by choice and ready to share their wants and needs. Whether through the web site, contact center, kiosk, or sales agent, inbound opportunities provide an important piece of an interactive marketing dialog.

Unica’s Affinium Campaign Interact™ delivers relevant messages to real-time channels. A core component of Unica Interactive Marketing solution, Affinium Campaign Interact evaluates the context of the customer interaction and then utilizes powerful analytics and user-defined marketing logic to deliver the optimal marketing message. Affinium Campaign Interact empowers marketers to create true multi-channel dialogues by easily coordinating real-time inbound treatments with proactive outbound treatments to drive more profitable customer relationships.

Increase Value from Inbound Customer Interactions
Affinium Campaign Interact delivers the optimal targeted message directly to the point of customer interaction. Transactional, demographic, and current session data are leveraged to create a real-time view of the customer. This customer profile is combined with user-defined marketing strategies and real-time analytics to determine the best message for each customer interaction.

Create Cross-Channel Customer Dialogues
Affinium Campaign Interact extends Affinium’s best-in-class, centralized decisioning to real-time channels, creating effective inbound channel dialogues that operate seamlessly with outbound direct marketing strategies. Marketers can easily coordinate integrated cross-channel real-time, event-driven, and batch marketing efforts to create the desired dialogue with the customer. Both known and anonymous visitors can be targeted based on segmentation strategies or on behavioral analysis, providing the ultimate in flexibility.

Optimize Customer Relationships -- Not Just Response Rates
Leveraging real-time customer valuation and attrition models, Affinium Campaign Interact is able to quickly identify the state of a customer’s relationship and determine appropriate treatment options. The correct treatment is then optimized, based on user-defined optimization strategies which can include customer response likelihood as well as easily defined constraints and suppressions that maximize the value to the enterprise. Learnings from campaign responses can be automatically applied to future campaigns to keep dialog strategies fresh. The result is a more profitable customer relationship.