The key to producing more leads and higher revenue is knowing your target audience and delivering timely, appropriate offers. Unica's Affinium Suite enables you to increase success with acquisition initiatives through integrated analysis, effective lead management, and timely refinement.

Understand customer preferences and behaviors
Affinium's customer valuator, segmenter, response modeler, and cross seller modules each provide a different perspective on customer and prospect behavior, which can be leveraged to boost marketing precision and effectiveness, resulting in increased leads and acquisition.
Generate leads and revenue through consistent, precise cross-channel communications
With Affinium's easy-to-use customer analytics and patented optimization, you can identify and deliver targeted leads to sales, immediately send relevant offers to individuals who abandon shopping carts, and more, resulting in more leads and revenue. One hospitality company generated over $3M in incremental revenue in one year using Affinium for timely, precise communications.
Manage the qualification, distribution, maturation, and feedback loop on leads
Affinium enables you to deliver better quality leads to the right people at the right time. Business rules and constraints are easily defined to route and track leads. Integration with existing contact management or SFA systems is possible allowing marketers to report on lead status for further action to increase acquisition and improve marketing ROI.