Business-to-business (B2B) companies around the globe and across industries - including financial services, telecommunications, retail, publishing and logistics use Unica's Enterprise Marketing Management (EMM) Affinium Suite to automate marketing efforts, manage and distribute leads, and optimize marketing operations for a greater return on marketing. Sample B2B customers include Arval PHH, CUNA, ECI, Lands' End Business Outfitters, Monster Worldwide, UPS, and Aramark.

Challenges
B2B marketing, regardless of industry, has unique challenges. The complex hierarchies and various relationship levels managed, make marketing to the right person with the right message difficult. Companies need ways to easily navigate these structures, identify opportunities, and personalize communications so that marketing offers further sales opportunities. To address these complexities, enhance lead generation, and boost revenue, B2B organizations are relying on EMM solutions.

The Affinium Suite
Unica’s EMM solutions help B2B organizations:

Streamline marketing operations
Improve outbound call efficiency
Integrate and coordinate data and communications across all customer touch points
Enhance targeting with flexible segmentation
Boost lead quality and conversion rates with improved lead management
Automate event-driven, customized emails