Our Products

Unica's innovative marketing
software turns your passion
for marketing into business success

Unica gives marketing organizations the power and flexibility required to provide customers with what they expect today – a consistent brand experience across all channels. Unica provides robust web and customer analytics, event-detection, campaign management, interaction management, lead management, and marketing resource management capabilities. Marketers around the world use Unica to help manage the pressures of increasing marketing complexity and of delivering improved revenue and measurable results.

Unica Enterprise is the industry-leading software marketers rely on to increase revenues and improve the efficiency and measurability of their marketing activities. Only Unica truly helps marketing organization facilitate the critical shift to interactive marketing.

  • ›  Unica Campaign
    Deliver personalized, relevant marketing messages across all touch points
  • ›  Unica Interact
    Determine, in real-time, the right message to present in inbound marketing channels
  • ›  Unica NetInsight
    Gain deeper insights more quickly and easily with Unica’s next-generation Web analytics
  • ›  Unica Marketing Operations
    Streamline processes and improve budget management of all marketing programs
  • ›  Unica Detect
    Improve cross-sell and retention by detecting when customers are most receptive to offers
  • ›  Unica Leads
    Deliver quality leads that improve close rates and drive greater revenue
  • ›  Unica PredictiveInsight
    Put predictive analytics in marketers' hands, improving results without specialists
  • ›  Unica CustomerInsight
    Visually explore customer data, identify opportunities and take action immediately

Unica OnDemand offers the features and benefits marketers have come to expect from Unica's industry-leading enterprise software - in a secure hosted environment. Unica OnDemand is a "software as a service" offering that's quick to deploy, cost effective, and easy to use.

Hundreds of marketing organizations and over 20,000 individual marketers rely on Unica OnDemand products to measure the effectiveness of their online marketing, improve marketing accountability and productivity, and communicate with customers and Web site visitors more successfully.

 
 

Unica’s emarketing suite promotes inbound marketing opportunities through interaction management and email marketing software. Unica’s EMM software is a web marketing solution that helps marketers automate processes and manage market complexity. Database marketing Software provides marketing management with on demand results that allow marketers to optimize campaigns.

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