Interactive Marketing
Integrated solution for engaging
customers in cross-channel dialogues…

Web Analytics
Industry leading solution available
on-premise or on-demand…
Unica News
Feature
Collette Vacations uses Unica's Affinium - both online and offline - driving sales results

The Web Analytics Association & Unica Present: 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing

Unica Announces Delay of Fourth Fiscal Quarter and Full Year Earnings Release and Investor Conference Call

Unica Corporation Announces Date of Fourth-Quarter and Fiscal Year Ended 2008 Financial Results Release, Conference Call and Webcast

Unica Named to Software Magazine's 26th Annual Software 500
Software Magazine ranks Unica as one of the world’s largest software companies



Unica in the News...
Events

Come visit Unica




IMC | Internet Marketing Conference
11/26/2008 - 11/27/2008
Stockholm Sweden


NCDM
12/8/2008 - 12/10/2008
Gaylord Palms Resort
Orlando , FL USA


Webcasts


5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing
12/4/2008


Customer Events


Unica Regional User Groups
11/18/2008 - 2/5/2009

Customer Success

Success Highlights
Best Buy“Unica's Affinium Suite allows all brands of Best Buy, through the use of the customer insights, to more effectively communicate with our customers about products, services and solutions that meet their needs.”

Citrix“Now we can see exactly what people are doing, where they drop off, who’s converting, and how both customers and non-customers behave.”

MonsterWe knew Affinium could help us create profitable new products. We just didn’t realize how quickly that would happen, or how much revenue we could actually earn.”

read more success stories...
Unica Corporation is a leading global provider of enterprise marketing management (EMM) software for B2B marketing, retail marketing, travel and hospitality marketing, financial services marketing, pharmaceutical marketing, media and publishing marketing, telco marketing and other industries. Unica's Affinium® software streamlines the entire marketing process for brand marketing, , and . Offered on premise or on demand, Affinium delivers key EMM capabilities including: web analytics and customer analytics marketing, lead management, event-based marketing, cross-channel customer visualization and marketing campaign management, predictive modeling, and marketing resource management. Unica’s solution uniquely provides a that enables marketers to easily and information, rapidly assemble campaign components, and track marketing performance.