Case Studies

Unica’s advanced set of enterprise and on-demand interactive marketing solutions empower organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. The case studies below detail how Unica customers are powering their marketing success, and provide insights on you’re your organization can achieve similar results .  Registration is required.

High Tech and B2B

Corel Uses Unica to Streamline Marketing Project Work, Promote Accountability, and Increase Client Satisfaction

With Unica Operations OnDemand, Corel gives clients and staff total visibility into project communications, content and schedules

Citrix Systems, Inc. Supercharges Online ROI with Unica NetInsight Web Analytics

Unica NetInsights helps Citrix optimize marketing investments, cut conversion costs by nearly 80%, and increase click through rates for SEM campaigns by over 200%.

Retail

Batteries Plus Uses Unica NetInsight OnDemand to Gain Deeper, More Actionable Customer Insight

NetInsight OnDemand helps largest  battery retailer in the U.S. to more effectively manage inventory planning and create a significantly improved customer experience ? both online and offline. 

Best Buy Triggers Loyalty with Unica Campaign

Unica Campaign helps Best Buy build a loyal customer base, increase productivity and improve response rates.

Lands' End Uses Unica Campaign to Implement Customer-Centric Strategies

Lands' End uses Unica to empower marketing staff and develop more targeted customer campaigns.

FreshDirect Uses Unica NetInsight to Deliver Website Marketing, Merchandising, and Usability Analysis

Unica NetInsight provides online fresh food delivery service with a cost-effective, comprehensive web site traffic and online behavior analysis solution. 

Investment/Brokerage

Invesco’s U.S.Marketers Supercharge Customer Satisfaction and Marketing Efficiency While Cutting Costs

Unica Unica Marketing Operations On Demand, global investment management company standardizes best practices for marketing processes and achieves positive ROI within one quarter

CSC Financial Services Stays at the Head of the Pack with Unica Marketing Operations OnDemand

CSC?s Marketing Services Group Accelerates Output by 40% with Unica Marketing Operations OnDemand

E*TRADE FINANCIAL Strengthens Customer Loyalty with Unica

E*TRADE FINANCIAL coordinates cross-channel customer communications with Unica.

Rydex Investments Rides High with Unica

Burgeoning investment firm replaces manual processes for better marketing efficiency and resource management.

Banking

ING Delivers Personalized Product Offers Across Channels In Real Time

Unica Campaign improves campaign effectiveness for bank giant ING.

ATB Financial Uses Unica to Bring Powerful Consistency and Value to Marketing

Unica Campaign and Unica PredictiveInsight help ATB Financial to Bring Powerful Consistency and Value to Marketing.

Unica Enables Customer-Centric Marketing at Laurentian Bank

With Unica Campaign, Laurentian Bank has increased revenues through cross-sell and up-sell and reduced time to market by 328%.

KeyBank “Unlocks” Customer Relationships with Unica Campaign

Unica Campaign helps KeyBank strengthen customer relationships, increase revenue, and decrease time to market. 

Unica Campaign Gives HBOS “Extra”

HBOS was formed via the merger between the Bank of Scotland and Halifax Group plc.  Unica Campaign is used by HBOS to support all direct marketing initiatives across multiple channels against a customer database of 20 million.

AmBank Enhances its Customer's Experience with Unica

Unica Campaign and Unica PredictiveInsight help AmBank strengthen customer relationships and increase product ownership and usage.

BMO Bank of Montreal uses Unica Campaign for the Mosaik Mastercard Campaign Resulting in Increased Assets and Enhanced Loyalty

With Unica Campaign, BMO Bank of Montreal provides personal attention and customized solutions to banking customers resulting in lowered customer attrition and increased revenue.

Telco

Unica Enables Coordinated Cross Channel Communications for VTR GlobalCom

Leading telecommunicatinos provider in Chile and Latin America, VTR GlobalCom,  uses Unica to deliver real-time offers that boost response rates, reduce churn and incresae ROI of online and offline communication. 

Unica Provides Vodafone with an Effective Solution for Campaign Management

With Unica, Vodafone Spain gains a solution capable of creating personalized campaigns for specific target sectors while offering a robust and effective system to manage customer relationships

debitel Netherlands Selects Unica to Increase Campaign Volume and Boost Response Rates

Unica Campaign enables debitel Netherlands to track customer responses, analyze offer performance, and refine campaign strategies in real time.

AIS Reduces Churn with Targeted, Timely Marketing

Together Accenture and Unica help AIS boost response rates and customer loyalty.

Publishing and Media

Reader's Digest Gains Cost and Operational Control Over Direct Marketing with Unica

Unica Campaign helps Reader's Digest cut marketing costs by 35 percent

Wegener News Media Improves Campaign Management using Unica’s Marketing Software

Netherlands newspaper group uses Unica for targeted marketing campaigns and integration of online and offline communication.

Achieving Monster Growth with Targeted Marketing

Monster, one of the world's leading online career networks, uses Unica Campaign, Unica eMessage, and Unica PredictiveInsight to realize a $3M increase in new business value due to improved resume acquisition and retention, and a $1M increase in revenue generation from new products marketed within the first 6 months of implementation.

Travel and Hospitality

Aeroplan Builds Loyalty with Unica

Unica Campaign and Unica Marketing Operations significantly increase operational efficiencies for Canada's premier loyalty marketing company.

Web Analytics Help AIRMILES Results Soar

Unica NetInsight propels UK travel loyalty program to increased revenues as a result of an increase in completed shopping baskets, and a 50% reduction in online errors.  

Starwood Vacation Ownership Boosts Sales with Unica

Unica Campaign and Unica PredictiveInsight provide SVO with insight into where each of its potential customers want to vacation and which Starwood brands they like best. With Unica, SVO increased response by 15% and booking rates by 24% within six months of implementation.

Unica NetInsight Helps Foxwoods Reduce Web Analytics Costs Across the Entire Lifecycle- for Every Site and Marketing Program

Using NetInsight, Foxwoods empowers its marketers to make smarter decisions while slashing the costs of licensing, hardware, and maintenance.

Collette Vacations Integrates and Transforms its Entire Marketing Function with Unica Campaign and Unica NetInsight

Collette Vacations, a global leader in the travel industry and serving seven continents, uses Unica Campaign and Unica NetInsight to deepen customer knowledge across all channels ? driving results, online and offline.

Nectar generates loyalty with Unica

Nectar uses Unica software to deliver all of its online and direct marketing campaigns to its millions of Nectar loyalty program collectors. Online marketing using Unica?s interactive marketing technology allows Nectar to make efficiencies and improve quality, and better target and optimize campaigns for Nectar collectors.

Healthcare and Pharmaceutical

Philips Healthcare uses Unica to Help Drive Down Marketing Costs as a Percentage of Revenue

Unica Marketing OperationsOnDemand brings greater financial transparency, improved accountability, and better productivity to Philips Healthcare's global marketing communications group. 

Creating Cost Efficiencies as a Way of Life – Medco Health Solutions Uses Unica Marketing Operations and Six Sigma to Streamline Marketing Processes

Medco uses Unica Marketing Operations to streamline the member communication process, and improve quality and timeliness of campaign execution.