Unica provides innovative marketing solutions that turn your passion for marketing into business success. Our unique interactive marketing approach incorporates customer and web analytics, centralized decisioning, cross channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica.

Our Products:

Unica OnDemand offers the features and benefits marketers have come to expect from Unica's industry-leading enterprise software in a secure hosted environment. Unica OnDemand is a "software as a service" offering that's quick to deploy, cost effective, and easy to use.

Hundreds of marketing organizations and over 20,000 individual marketers rely on Unica OnDemand products to measure the effectiveness of their online marketing, improve marketing accountability and productivity, and communicate with customers and Web site visitors more successfully.

›See all our OnDemand products

Unica Enterprise is the industry-leading software marketers rely on to increase revenues and improve the efficiency and measurability of their marketing. Unica Enterprise focuses exclusively on the needs of marketing organizations by providing web and customer analytics, offline and online demand generation, and marketing resource management. Companies in a wide range of industries depend on Unica Enterprise to facilitate the operations of a customer-centric business.

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Your Role:

Whatever your role in the marketing organization, Unica helps increase your effectiveness. From hospitality to financial services, retail to telecommunications, life sciences to high tech, marketers at more than 800 companies rely on Unica’s Enterprise and OnDemand products and services to engage customers and prospects in highly personalized cross-channel customer dialogues.

›Read about how we empower marketers

Unica helps IT professionals support marketing organizations more efficiently and cost-effectively. When you choose Unica, you create a system of record that unifies everything from business definitions and marketing program metadata to marketing assets and calendars, project status, and interaction history.

›Read how Unica enables IT Professionals
 

Product Announcements

Web Analytics, Email and Web Personalization in one application.

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New enterprise product line for successful interactive marketing.

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Web Analytics Feature

Be sure to participate in our NetInsight Live Demo series.

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Unica Corporation is the recognized leader in marketing software solutions. Unica provides enterprise marketing management (EMM) and web analytics software for the worlds largest companies across a variety of industries. Unica's software streamlines the entire marketing process for brand marketing, relationship marketing, interactive marketing and marketing operations. Offered on premise or on demand, Unica delivers key EMM capabilities including: web analytics and customer analytics, email marketing, lead management, event-based marketing, cross-channel marketing, marketing campaign management, predictive modeling, inbound marketing, and marketing resource management. Unica’s uniquely provides a marketing system of record that enables marketers to easily manage marketing assets and information, rapidly assemble online and offline campaign components, and track marketing performance.

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