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| Unica Corporation is a leading global provider of enterprise marketing management (EMM) software for B2B marketing, retail marketing, travel and hospitality marketing, financial services marketing, pharmaceutical marketing, media and publishing marketing, telco marketing and other industries. Unica's Affinium® software streamlines the entire marketing process for brand marketing, relationship marketing, internet marketing and marketing operations. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web analytics and customer analytics marketing, lead management, event-based marketing, cross-channel customer visualization and marketing campaign management, predictive modeling, and marketing resource management. Unica’s solution uniquely provides a marketing system of record that enables marketers to easily manage marketing assetsand information, rapidly assemble campaign components, and track marketing performance. |
