Interactive Marketing
Integrated solution for engaging
customers in cross-channel dialogues…

Web Analytics
Industry leading solution available
on-premise or on-demand…
Unica News
Feature
Collette Vacations uses Unica's Affinium - both online and offline - driving sales results

Unica to Optimize Online Marketing for FOXSports.com on MSN
One of the Web’s most popular sports sites to utilize Unica NetInsight OnDemand for improved web traffic insight

Batteries Plus Selects Unica to Improve Online Insight into User Engagement
Unica NetInsight On Demand provides the nation’s largest battery chain with advanced next-generation web analytics capabilities to drive email and PPC campaigns

Unica Moderates DM Days Panel: “Mapping a Course Forward—Economic Challenges, Trends and Success Strategies”
Panel presentation features executives from Euro RSCG Discovery and Razorfish



Unica in the News...
Events

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Upcoming Events


Web Analytics Wednesday
7/15/2009


MIS2009 Paris
10/5/2009 - 10/7/2009

Customer Success

Success Highlights


Airmiles | Orvis | Nationwide

Please turn up your sound to hear the testimonials

Unica Corporation is a leading global provider of enterprise marketing management (EMM) software for B2B marketing, retail marketing, travel and hospitality marketing, financial services marketing, pharmaceutical marketing, media and publishing marketing, telco marketing and other industries. Unica's Affinium® software streamlines the entire marketing process for brand marketing, relationship marketing, internet marketing and marketing operations. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web analytics and customer analytics marketing, lead management, event-based marketing, cross-channel customer visualization and marketing campaign management, predictive modeling, and marketing resource management. Unica’s solution uniquely provides a marketing system of record that enables marketers to easily manage marketing assetsand information, rapidly assemble campaign components, and track marketing performance.